
Starter kits
Search-ready starter kits with one brand per slot — the same guides climbing in Google right now. Pick a hobby, get the list, decide once. Affiliate links are disclosed on every shoppable page.
Discover
Heritage. Quality. Aesthetic. Innovation. Value. Cultural impact. Every brand in Diffr gets a six-axis score, surfaced as one of our signature hexagon badges. No paid placement. No “sponsored picks.” The algorithm doesn't know which retailer sells it.
Start Something New
Beginner Packs cover the most common “I want to start X” moments — from your first brokerage account to a coffee setup that won't humiliate you in three months. Each Pack is a 5–10 item Scene curated for people who are completely new. No upsell to the $4,000 tier.
Brand Profile
Six-axis score, beginner notes, confidence rating, community ratings. The whole story of a brand on one screen.
Then drill into 50+ product lines per brand — so you know whether to start with MSR's DromLite or their Reactor, not just whether to buy “an MSR thing.”
Community
Build tier lists for any category — sneakers, coffee, whatever. Drop brand circles into GOAT / Elite / Solid / Mid / Bench. Publish to the community or keep it private. There's no “wrong” S tier. Only your truth.
Diffr Pro
Open the AI Coach. Hold the mic. Say “I want to get into film photography on a $300 budget.” Five seconds later, you have a beginner Scene built specifically for you, with the why behind every choice.
Current price shown on the iOS paywall before you confirm
Why it works
FAQ
Diffr is a free iOS app that answers what to buy first when you are new to a hobby. Each beginner starter kit assigns one trusted brand per slot — no duplicate brands, no endless comparison lists.
Yes. Diffr is free to download on the App Store. Diffr Pro is optional and adds the AI Coach and premium features. You can cancel any time in iOS Settings.
Review sites rank the best overall product in a category. Diffr builds complete starter kits — every slot filled once, in buy-this-first order — so you decide once instead of re-opening the same research loop. Read Diffr vs Wirecutter →
Running, camping, backpacking, dorm room essentials, home coffee, film photography, skincare, work wardrobe, winter layering, and dozens more. Browse the full starter kit index on the blog or open a guide in the app.
Every brand is scored on Heritage, Quality, Aesthetic, Innovation, Value, and Cultural impact — surfaced as a hex badge. Scores are calculated independently of affiliate commissions.
No. Diffr does not sell personal data, run ad networks, or track you across other apps. Revenue comes from optional Pro subscriptions and affiliate links when you choose to buy through a retailer.